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Use Captivating Instead of Interesting at Work

Published Updated 2 min read Editorial standards

A presenter contrasts a small curious idea with an immersive customer story that holds the audience's attention

Interesting and captivating are not exact substitutes. Interesting means that something holds your interest or makes you think. Captivating is stronger and means that something holds attention in a powerful way. By itself, the word "interesting" does not mean "boring" or "confusing," and it can offer sincere praise in many work settings.

Quick check

How well do you know "Captivating"?

What "interesting" doesn't tell you

"The client said the pitch was interesting."

This sentence reports the client's word. It does not prove that the client liked the offer, disliked it, or plans to accept it. Ask for direct feedback before drawing that conclusion.

What "captivating" adds

Captivating gives clear and strong praise. It describes material that holds a person's attention. It does not promise approval, agreement, or a purchase.

"I found the pitch captivating, especially its opening customer story."

"Several audience members called her opening story captivating in their feedback."

The first sentence states the speaker's own view. The second reports feedback from the audience. Neither one claims to know what every person thought.

Try it yourself

Use "Captivating" yourself

Quick swap

Make the swap only when you truly mean the stronger word.

Instead of: "The keynote was interesting." Say: "I found the keynote captivating, and I stayed for the full Q&A."

Instead of: "That's an interesting case study." Say: "I found that case study captivating because its account of the problem felt real."

Instead of: "The demo was pretty interesting." Say: "I found the live-data portion of the demo captivating."

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Keep reading

Start here What Does Captivating Mean at Work?